Here’s what the Love Island couples now need to do to stay in the spotlight Read more: http://metro.co.uk/2017/07/27/heres-what-the-love-island-couples-now-need-to-do-to-stay-in-the-spotlight-

We watched them every single night for seven weeks – that’s a total of 50 days back-to-back – and now the Love Islanders have been banished from our TV screens and are going it alone in the real world.

The likes of Olivia Attwood, Chris Hughes, Montana Brown, Dom Lever, Camilla Thurlow and Kem Cetinay – to name a few – no longer have the benefit of ITV2 cameras filming their every move 24/7, thus ensuring they have a permanent position in the gossip columns. Now, the real work begins.
It’s the ultimate test – the survival of the fittest – as they battle every other reality star for column inches, endorsement deals and fans.
We’ve teamed up with three celebrity brand experts, including Lord Alan Sugar’s publicist of 17 years, to get the low-down on what the islanders now need to do to ensure theystay in the spotlight.
And they have warned that their entire future in showbusiness now depends on the decisions they make right now  -as seamlessly as they entered our lives, they could be just as easily be booted out of them if they put one single, innocent foot wrong.
Love Islanders – if you’re reading this – here’s what you need to do now…

Stay relevant

Love Island has been the biggest TV talking point of the summer – it even became ITV2’s most-watched TV show in the channel’s history, beating shows including Towie to the highest-ever audience figures.

Kem and Amber won the third series of Love Island – but they still have their work cut out (Picture: Beretta/Sims/REX/Shutterstock)

But now each former islander faces the challenge of ensuring they keep themselves relevant as new reality shows produce new batches of celebs in this ever-changing, fickle bubble of stardom.
Andrew Bloch, co-founder of Frank PR and Lord Sugar’s publicist, commented: ‘The key to sustaining their level of new found fame is to make sure they keep themselves relevant, ahead of the news agenda, and partner with brands that are a natural fit with what their fans have come to know them for.’
The fact that Love Island is now one of the most successful reality shows on TV is a huge advantage too, as Bloch added: ‘Luckily, Love Island itself is now a social and national phenomenon once again, and so for the next few years each of this year’s set of contestant can be called upon to comment on the new series. There are numerous opportunities for Kem and Amber to show what they’ve been up to since winning the show.’

Don’t let other reality stars take their crowns – build a brand

As Lizzie Earl, founder and director of PR agency MUNCH, explains, building their own brands will be key to ensure they survive in the celeb world as new twenty-something spotlight-hunters crop up.
‘Building a public profile with longevity is about more than just being papped at different events,’ Earl commented.’The sooner they start thinking of themselves as a brand, and marketing themselves as one, the  better.

‘Right now, there will be organic media interest in interviews with them but, as new TV shows launch and things in the entertainment world happen, the room for the cast will be taken up with other talents and stories.’
Bloch suggests how they can do this. He adds: ‘For the short term (e.g. the next six months), it is their opportunity to rake in as much money from brand endorsements as possible – this will give them a healthy foundation for the future.
‘In the longer sense, they need to develop their individual brand and become relatively picky with partnerships to make sure they can keep in the public eye, but for the right reasons.’
So as well as ensuring they keep an active social media presence, linking up with brands that match their talents, they need to stay relevant. Perhaps piling on loads of weight…

Remember why the public loved them

In terms of what brands they should affiliate themselves with, Earl says they need to remember what it was that endeared them to the public and go with that.
‘A more sensible and long-term approach is to focus on a particular side to their personality, passion or talent they showed throughout the show and hone in on that, building a story and place for themselves from there,’ she explains.

Kem’s hairdressing in the villa sparked lots of funny moments in Love Island (Picture: ITV/REX/Shutterstock)

‘Kem’s hairdressing abilities is an obvious place to start. Also, Chris’s kind, nurturing, animal-loving side was loved by the public so could definitely be worked with.
‘They can add much more depth to their profile this way, and give themselves an edge and a niche which they can build on in the future, aligning with brands, partners and potentially looking for new TV roles where they will be relevant and interesting.’

Ramp up the romance

Olivia and Chris visit Chris’ family’s farm days after leaving Love Island – they need to keep these kinds of social media posts coming (Picture: Instagram)

Earl also suggests that playing on their show romances wouldn’t be a bad thing – so Liv and Chris, Camilla and Jamie and Kem and Amber should keep up what they’ve been doing this week, visiting each other’s families and Instagramming the key moments.
‘They need to think like a brand and a business, get a solid team around them – agents and publicists – who can build their ‘media narrative’ which they can play out in the public eye. A basic approach would be how their relationship will play out and how they will communicate these moments, and to who. The landmarks of any relationship – arguments, moving in together, getting a pet etc.
Maybe they could also think about being spotted nonchalantly ring shopping or having a public bust-up followed by a public make up – or just posting lots of cosy selfies on social media could work.